Pike Research’s John Gartner forecasts that global sales of hybrid and electric cars will grow from 995,000 in 2011 to 2,870,000 in 2017. Half the hybrid cars and all of the EVs will use lithium battery packs by 2017. In fact, the latest hybrid cars from Ford, Buick, Honda, Hyundai and Kai use lithium batteries. In six years, cars with advanced batteries will triple and lithium automotive battery packs will grow over 100 fold.
2012 will see the introduction of a myriad of plug-in electric vehicles: sports cars, an SUV, compacts, hatchbacks, sub-compacts, and sedans. Over the next several years, up to 40 plug-in models will be introduced. Later this week, the California Air Resources Board will vote on improvements to strengthen the state’s Zero Emission Vehicle program that will provide automakers with the long-term certainty necessary to ensure this proliferation of vehicle choice continues. Soon, there will be a zero emission vehicle to fit every lifestyle, budget, need, and desire.
Gartner, the largest technology market research firm, presented a scenario for 100,000 electric car sales in 2012 in the United States. Yesterday, I took in the presentation at the SV Forum and then talked with Thilo Koslowski, Vice President of Gartner’s Automotive and Vehicle Practice. He acknowledged that 100,000 is quite a jump from the 18,000 sold in 2011.
The new Ford Fusion gives car owners unprecedented choice in powertrains and fuel economy. The Ford Fusion can be offered with an efficient EcoBoost engine or as a hybrid with better mileage than any midsized sedan or as a plug-in hybrid that allows many trips to use zero gasoline. Classic styling, smooth driving, and excellent fuel economy come together in this new five-passenger midsized sedan. Market research revealed that 2 out of 3 U.S. shoppers, before buying, consider a midsized sedan, SUV, or liftback.
It’s an ideal California day for this test drive of the Kia Optima Hybrid. As the day warmed, we would be able to open the sunroof, even though it is January. The drive will combine city streets, freeway acceleration, hill climbing, and navigating curves over steep cliffs descending to the ocean. It will be interesting to compare this to my test drives of other midsized hybrids including the Toyota Camry Hybrid and Ford Fusion Hybrid.
Volkswagen’s “Think Small” is ranked as the most successful campaign in advertising history. Electric city cars are a great match for small car lovers. Most city drivers need far less than the range of smaller electric cars which may be limited to 50 miles on highways but double that cruising city streets and benefitting from regenerative braking. The electric city car sales leader is the Mitsubishi i. It can be purchased for $29,125, which is about $6,000 less than the larger Nissan LEAF.