Think Small – Electric City Cars
Volkswagen’s “Think Small” is ranked as the most successful campaign in advertising history. Electric city cars are a great match for small car lovers. Most city drivers need far less than the range of smaller electric cars which may be limited to 50 miles on highways but double that cruising city streets and benefitting from regenerative braking. The electric city car sales leader is the Mitsubishi i. It can be purchased for $29,125, which is about $6,000 less than the larger Nissan LEAF.