The year 2013 is half over and the auto industry is doing quite well, led by high mileage vehicles that are outperforming the overall industry in sales growth. As more and more pure electrics, plug-in cars, hybrids and clean diesels appear on the U.S. market, consumers are embracing them.
“Hybrid” has become a magic word that’s synonymous with fuel economy for many car buyers, thanks mainly to the Toyota Prius. The common assumption is that the hybrid version of a car will deliver great fuel economy–or at least better mpg than a comparable gas version, resulting in a more economical vehicle to own. While the fuel economy part of that line of thinking is correct, as you probably know, the total cost of owning a vehicle is much more than the cost of the fuel you put in it. In fact, according to some analysts, the fuel portion of vehicle ownership is only about one-fourth to one-fifth of the cost of owning a vehicle. So in spite of being more fuel efficient, not all hybrids save you money in the long run.
May continues the trend of good sales for hybrids, electric cars, plug-in hybrids and clean diesels. Consumers are seeking out these cars and keeping their sales numbers high.
Mercedes, the traditional automaker, offers choice to its customers while the upstart Tesla bets on one power source–electricity. The early returns for the year show the newcomer charging ahead, but this is a long race and one being fought on a worldwide stage.
Clean Edge, Inc., in its Clean Energy Trends 2013 report, cites the trend to microhybrids as one of the more positive and lasting movements in the transportation sector. While much attention is focused on electric vehicles and plug-in hybrids, the group sees microhybrids, also known as start-stop, idle-stop-go, idle elimination, mild hybrid or other names, as contributing more to increased fuel efficiency than any other technology.
The technology has been on the market for more than a decade and at least 40 percent of the new cars in Europe and Japan already use it, but it’s on its way to the U.S. as well. The attraction for the auto industry is that this is a relatively cheap technology that delivers tangible fuel economy improvements and helps them along the way to the goal of 54.5 mpg by 2025.
MPG is still on consumers’ minds as car and truck sales of hybrids, plug-in cars and clean diesels continued to outpace the overall market in February 2012. High mileage hybrids, plug-ins and diesels had their second good month to begin the year, bettering the high bar set by the overall market. Hybrids continued to be above 3 percent of the market and both hybrids and diesels accelerated sales beyond a strong overall market (up 16.1% and 23.3% respectively compared to the overall market rise of 14.3%).
High mileage hybrids, plug-ins and diesels like the Toyota Prius, Chevy Volt and Passat TDI, had a good month to begin the year, bettering the high bar set by the overall market. Hybrids pushed past 3 percent of the total market.
The Prius C hybrid ranked the number one green car of 2013 models by ACEEE. The ACEEE (American Council for an Energy-Efficient Economy) has been singling out the greenest vehicles for a decade and a half, so their list is eagerly awaited for those focused on fuel efficiency and low pollutant emissions. The 2013 list has some familiar models, but has more new vehicles than any previous list, which shows the rapid shift the market has taken to high-efficiency vehicles.
The diversity of choice shows on Clean Fleet Report’s list of 2012’s Top 10 best-selling high-mileage cars among hybrid/clean diesel/plug-in hybrid models.
The 2013 North American International Auto Show (NAIAS, aka the Detroit Auto Show) is the premier auto show on this continent, beginning the year by entertaining thousands of journalists from all over the world and showcasing more than 50 of the latest vehicles from American and foreign automakers.