Toyota Fights for Leadership in both Plug-in Hybrids and Battery-Electric Cars
As the world leader in hybrid cars, Toyota is fighting to extend that leadership in both plug-in hybrids and battery-electrics. In plug-in hybrids, GM plans on first mover advantage with the Chevy Volt. In electric cars, the Nissan LEAF has a sizable lead over the Toyota FT-EV. But Toyota has more cars on the road with electric motors, advanced batteries, and electric drive systems than all competitors put together. This article discusses Toyota’s roll-out of the Prius PHV, the FT-EV, and progress with advanced batteries.