40 Years of Fuel Economy: Govt & Industry
The past 40 years of our automobile’s fuel efficiency has been largely helped – and hurt by our government. Here we graphically break down the past 4 decades of MPG ratings and how they were determined.
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The past 40 years of our automobile’s fuel efficiency has been largely helped – and hurt by our government. Here we graphically break down the past 4 decades of MPG ratings and how they were determined.
This week saw two of the largest auto companies in the world going two different ways when it comes to pricing their showcase plug-in electric cars. General Motors announced that it would price its extended-range electric Cadillac ELR at $75,995 when it goes on sale in January 2014. In contrast, the same week Toyota announced that it was dropping the price on its 2014 Prius Plug-in, which it considers the epitome of its current offerings. Price drops ranged from $2,000 on the base model to $4,620 on the Advanced version. With the price reduction, the Prius Plug-in now has a starting price before government incentives just north of $30,000.
While price cuts and low lease rates have been moving electric cars like never before, resulting in “sold out” models and tight supplies at some dealerships, there may be a dark side to the deals. When discounts like this happen in the rest of the auto market and residual values drop, the impact on auto companies is clear. Profits on the discounted vehicles drop and the models are often dropped or given a redesign aimed at revitalizing or repositioning them in the eyes of the consumer. For new models, it is often the kiss of death.
August was a high-water mark for some of the pure electric cars and plug-in hybrids, stoking hopes that these alternatives were starting to gain traction in the market. The year 2013 is two-thirds over and auto industry sales overall are doing quite well (up 14 percent compared to July 2013, up 17 percent compared to August 2012 and up 9.6 percent over the year-to-date compared to last year). The record sales this month by the Passat TDI, Chevy Volt and Nissan Leaf show that high mileage vehicles are definitely high on consumers’ shopping lists. More models continue to come onto the market, broadening consumer choices and adding to the ongoing discussion of fuel economy.
The Nissan Leaf was the best selling plug-in car in July and has just lost the lead for the year-to-date electric car sales to the hot-selling Tesla Model S, another pure electric. It’s fair to say that where the Leaf is selling well, electric cars are selling well. Here are the Top 10 markets for Nissan Leaf sales.
Consumers interested in plug-in cars got more good news this month as the Mercedes-built Smart and Chevy Volt both joined the recent moves to drop prices on their models. The Smart dropped lease prices to $139/month, substantially below much of the competition, and GM lowered the 2014 Chevy Volt price by $5,000.
The year 2013 is half over and the auto industry is doing quite well, led by high mileage vehicles that are outperforming the overall industry in sales growth. As more and more pure electrics, plug-in cars, hybrids and clean diesels appear on the U.S. market, consumers are embracing them.
“Hybrid” has become a magic word that’s synonymous with fuel economy for many car buyers, thanks mainly to the Toyota Prius. The common assumption is that the hybrid version of a car will deliver great fuel economy–or at least better mpg than a comparable gas version, resulting in a more economical vehicle to own. While the fuel economy part of that line of thinking is correct, as you probably know, the total cost of owning a vehicle is much more than the cost of the fuel you put in it. In fact, according to some analysts, the fuel portion of vehicle ownership is only about one-fourth to one-fifth of the cost of owning a vehicle. So in spite of being more fuel efficient, not all hybrids save you money in the long run.
Cut-throat price wars are common enough in the auto industry, but ones that include green cars are pretty rare. Remember, these are the cars that several auto makers have been quick to say they would lose money on and, on top of that, were not sure consumers would buy at any price.
Many automakers consider fuel cell vehicles the most “elegant” solution to the challenge of replacing the internal combustion engine, which is why they’re banding together to make sure they come to market.