Toyota Prius

Harley-Davidson LiveWire

Analysis: What’s the Best Way to Market EVs?

All of this made me think about of the differences in the way companies are introducing EVs into their product portfolios.

Feature: Toyota Aims for 2050 Environmental Goals

At a recent Toyota event, we had the chance to take the discussion to a higher level and talk about corporate environmental impacts. but it does come back to the cars.

2013 Lincoln MKZ Hybrid

Top 10 Hybrids That Will Really Save You Money

“Hybrid” has become a magic word that’s synonymous with fuel economy for many car buyers, thanks mainly to the Toyota Prius. The common assumption is that the hybrid version of a car will deliver great fuel economy–or at least better mpg than a comparable gas version, resulting in a more economical vehicle to own. While the fuel economy part of that line of thinking is correct, as you probably know, the total cost of owning a vehicle is much more than the cost of the fuel you put in it. In fact, according to some analysts, the fuel portion of vehicle ownership is only about one-fourth to one-fifth of the cost of owning a vehicle. So in spite of being more fuel efficient, not all hybrids save you money in the long run.

Toyota Prius Hybrid

Top 10 Best-Selling High-MPG Cars in March 2013

High-mileage cars are off to a great start for the year with sales up 18% in these three categories in for the first three months of the year compared to last year. The monthly sales average continues to creep up so it is conceivable that sales could edge closer to a million units if the trend continues, which would definitely solidify the market for alternatives to conventional gasoline engines. The first quarter indicates it could be a very good year for high-MPG cars.

Ford Fusion Energi

Top 10 Best-Selling High-MPG Cars in February 2013

MPG is still on consumers’ minds as car and truck sales of hybrids, plug-in cars and clean diesels continued to outpace the overall market in February 2012. High mileage hybrids, plug-ins and diesels had their second good month to begin the year, bettering the high bar set by the overall market. Hybrids continued to be above 3 percent of the market and both hybrids and diesels accelerated sales beyond a strong overall market (up 16.1% and 23.3% respectively compared to the overall market rise of 14.3%).