marketing electric cars

2021 Ford Mustang Mach-E

News: Ford’s Mach-E: Selling Car Buyers on Going Electric

I attended a compelling online presentation by Mark Kaufman, global director, electrification, from Ford this week in which he outlined the plans the company has for its EVs going forward, with an emphasis on the exciting new Mustang, which will be sold alongside its gas-powered coupe stable mates.