Personal: Batting 1,000

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Clean Fleet Report Hits Milestone

Something special happened this week and we just want to let you know. Clean Fleet Report published its 1,000th story. That’s quite a landmark for a start-up, but we’re just getting going. We published more than 200 stories last year as we moved into more in-depth coverage of fuel economy and advanced technology news. The 1,000th story—and the two that bracket it—are a good way of telling the Clean Fleet Report story.

2017 Toyota Mirai
2017 Toyota Mirai–a fuel cell pioneer

Story 1,000 – Toyota Mirai Hits 3,000 Sales

This news story is a good shorthand for the biggest change of this past year’s expanded coverage. In order to bring you more information on the fast-changing world of zero and near-zero emission vehicles. In 2006, when this publication started, fuel cells were essentially science experiments. They worked, but any vision of them as a day-to-day vehicle seemed like some science fiction fantasy. Fast forward to today and, in California, you have a choice of three FCEVs you can lease (or even buy in the case of the Mirai). More models are on the horizon and the fueling infrastructure continues to grow. Several of our staff have had the chance to drive and live with hydrogen fuel cell vehicles (John in the Tucson and Mirai, Steve in the Mirai, me in the Clarity). We have a feeling we’ll be reporting on fuel cells more and more as we head to the end of the decade.

Story 999—Road Test of the 238-mile Range Chevrolet Bolt EV

2017 Chevrolet Bolt EV
2017 Chevrolet Bolt EV–breaking through the 200-mile range barrier

The breakthrough Bolt is celebrating it’s first full year on the market, which we celebrated with our first full road test. Of course, we haven’t been ignoring Bolt news during the year as it racked up more than 23,000 sales. Beyond the test drives and news stories, Clean Fleet Report has been bringing a more personal story about this amazing car through staff Steve Schaefer, who put his own money on the line to lease a Bolt a little more than a year ago. His journey with the car illuminates more details of where the EV market is going.

Story 1,001—Road Test of the Toyota Highlander Hybrid

2017 Toyota Highlander Hybrid
Hybrids keep expanding their reach–and capabilitie

The first story of our second millennium of stories is a good window into how far industry has come. SUVs are hot and even though gas prices are low, companies remain focused on turning out more and more efficient models. The Highlander Hybrid is one of eight in the Toyota lineup (one of which, the hot-selling Prius Prime, is a plug-in hybrid). More important, it’s one of more than a dozen SUVs available as hybrids, plug-in hybrids, full electric or fuel cell vehicles. This changing world is the one we’re here to document, offering you insight into the choices that are out there in vehicles and technologies.

In those three stories you can see a bit of the breadth of news we’ll be covering this year. We’ll add in event coverage and exclusive interviews from our experienced staff. Enjoy the ride!

We always welcome your thoughts and insights as well at publisher@cleanfleetreport.com. 

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Michael Coates

Michael Coates is the Editor & Publisher of Clean Fleet Report and an internationally recognized expert in the field of automotive environmental issues. He has been an automotive editor and writer for more than three decades. His media experience includes Petersen Publishing (now part of the The Enthusiast Network), the Green Car Journal, trade magazines, newspaper and television news reporting. He currently serves on the board of Western Automotive Journalists and has been an organizer of that group’s Future Cars, Future Technology and Silicon Valley Reinvents the Wheel programs. He also serves as Automotive Editor at Innovation & Tech Today magazine.
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