Nissan’s Ghosn Bets On EVs Winning With Emotion

When speaking recently at a “Open Garage” talk at Stanford’s Automotive Innovation Center, Nissan-Renault CEO Carlos Ghosn pointed with pride that his Alliance has put 70,000 EVs on the road around the world (of the roughly 100,000 pure battery electrics currently out there). He said that in spite of failing to hit his own targets for volume, he believes electric vehicle technology will be the winner as it approaches scale production – and he believes that is inevitable. The secret ingredient, he said, was emotion.

Audi A3 E-Tron Plug-in Hybrid

Better Fuel Economy Front-and-Center at 2013 NY Auto Show

You need look no further than the 2013 New York International Auto Show media preview this last week to see that automakers are aggressively laying out multiple paths to get to the fuel economy goals of the U.S., Europe and Japan. Electric vehicles, plug-in hybrids, hybrids, diesels and advanced gasoline engines (as well as other technologies) point to a diverse future.

2013 Nissan Leaf EV

News: Nissan Leaf EV Gets $6,000 Price Reduction

Nissan has dropped the price by $6,000 for the new 2013 Nissan Leaf to $28,800 for the newly added S grade, making it the lowest priced five-passenger electric vehicle sold in the United States. In states like California, you can buy this all-electric car for as low as $18,800 with qualifying federal and state tax credits. For the almost 2 years, my wife and I have been driving the all-electric 2011 Nissan Leaf. We love the car.

Fuel Economy Center Stage at Los Angeles Auto Show

The 2012 Los Angeles Auto Show’s media preview days’ included cars and SUVS with record fuel economy. All of the mainstream vehicle introductions – whether the vehicle was fueled by gasoline, diesel, a gasoline-electric hybrid system (that may or may not plug in) or electricity – focused on the improved fuel economy of the vehicle being introduced.

2014 Chevrolet Spark EV Electric Car Price under $32,500

The 2014 Chevrolet Spark EV will be priced by GM at less than $32,500 and eligible for a $7,500 federal tax credit and added incentives in several states. Now that GM leads electric car sales in the United States with the plug-in hybrid Chevrolet Volt, it will go after urban dwellers who want a less expensive city EV. Spark EV is the first all-electric vehicle in North America to offer optional SAE Combo DC Fast Charge capability, which can charge the battery to 80 percent of capacity in about 20 minutes.