Best Way to Market EVs

2021 Ford Mustang Mach-E

Opinion: The Importance of Learning What it Means to Live with EVs

Auto dealers are in the best position—physically—to engage with the EV shopper. As a result, dealerships can provide important insights into the resources, policies and incentives that are unique to their community.

Harley-Davidson LiveWire

Analysis: What’s the Best Way to Market EVs?

All of this made me think about of the differences in the way companies are introducing EVs into their product portfolios.