Auto dealers are in the best position—physically—to engage with the EV shopper. As a result, dealerships can provide important insights into the resources, policies and incentives that are unique to their community.
When speaking recently at a “Open Garage” talk at Stanford’s Automotive Innovation Center, Nissan-Renault CEO Carlos Ghosn pointed with pride that his Alliance has put 70,000 EVs on the road around the world (of the roughly 100,000 pure battery electrics currently out there). He said that in spite of failing to hit his own targets for volume, he believes electric vehicle technology will be the winner as it approaches scale production – and he believes that is inevitable. The secret ingredient, he said, was emotion.