California’s Low Carbon Diet
When Coke and Pepsi were in the middle of their diet wars, California was an early battle ground. Now millions of Californians are being targeted as early adopters for a low carbon fuel diet. More miles, less carbon emission. It is the law. Executive Order S-1-07, the Low Carbon Fuel Standard (LCFS), calls for a reduction of at least 10 percent in the carbon intensity of California’s transportation fuels by 2020.