News: Ford Pumps Up the Electric Volume on its Crown Jewel
The 2021 Ford F-150 has a very simple goal—maintain and expand that market lead for another year or two.
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The 2021 Ford F-150 has a very simple goal—maintain and expand that market lead for another year or two.
Over the next few months to major players promise to turn this market segment into a serious competition as two powerhouses charge into the market—the 2020 Ford Escape Plug-in Hybrid and the 2021 Toyota RAV4 Prime.
I attended a compelling online presentation by Mark Kaufman, global director, electrification, from Ford this week in which he outlined the plans the company has for its EVs going forward, with an emphasis on the exciting new Mustang, which will be sold alongside its gas-powered coupe stable mates.
Ford has been dribbling out teasers on its first foray into mass-market electric vehicles–the 2021 Ford Mustang Mach-E.
A mixed message is the logical outcome of the auto industry’s schizophrenia about electric cars, hence Ford’s all-electric Mustang Cobra Jet 1400.
Competition has always been a hallmark of the auto industry, but the move to embrace electric drive technology has driven even the most competitive companies to seek out partners to share costs and help speed new products to market.
Although the sales hit due to the shutdowns and public sheltering in place will definitely show up on the balance sheet this year, Tesla, GM, Ford and FCA all initiated campaigns to bolster healthcare equipment supplies needed to respond to the pandemic.
Ford announced this week that it will be bringing an all-electric version of its popular Ford Transit van to market for the 2022 model year.
If you truly need a big hauler like this, the 2020 Ford Explorer Hybrid will surely provide a worthy, fuel-efficient solution.
In November Ford debuted the all-new, all-electric Mustang Mach-E SUV. Reservations for the 2021 Mustang Mach-E First Edition model are officially full.