The enthusiast group Plug In America noted that, for the first time, U.S. sales of plug-in electric cars (either pure electrics or plug-in hybrids) market will pass a significant milestone this month (May). The 100,000th mark was reached just past two years after their introduction to the market.
Mercedes, the traditional automaker, offers choice to its customers while the upstart Tesla bets on one power source–electricity. The early returns for the year show the newcomer charging ahead, but this is a long race and one being fought on a worldwide stage.
Compared to last year, hybrid sales for the first four months are up 12.3%, almost double the overall market’s gain. Plug-ins are on a tear with 130% growth, but on relatively small numbers. Diesels have taken a dip so far this year, dropping 6.2%, but are expected to rebound when high-volume cars like the Chevy Cruze Clean Turbo Diesel, Mazda6 SkyActiv-D, Jeep Grand Cherokee and Ram 1500 hit showrooms later this year. Both the hybrid and plug-in electric segments are also adding models as well.
For all the twists and turns that the auto industry undergoes, it looks like 2013 will be a clear milestone for electric cars. The point here is to look at how far we have come and note the arrival of the electric car industry. It’s no longer a model or two, but a substantial variety of vehicles from major manufacturers that the EV-conscious consumer can choose from.
High-mileage cars are off to a great start for the year with sales up 18% in these three categories in for the first three months of the year compared to last year. The monthly sales average continues to creep up so it is conceivable that sales could edge closer to a million units if the trend continues, which would definitely solidify the market for alternatives to conventional gasoline engines. The first quarter indicates it could be a very good year for high-MPG cars.
When speaking recently at a “Open Garage” talk at Stanford’s Automotive Innovation Center, Nissan-Renault CEO Carlos Ghosn pointed with pride that his Alliance has put 70,000 EVs on the road around the world (of the roughly 100,000 pure battery electrics currently out there). He said that in spite of failing to hit his own targets for volume, he believes electric vehicle technology will be the winner as it approaches scale production – and he believes that is inevitable. The secret ingredient, he said, was emotion.
You need look no further than the 2013 New York International Auto Show media preview this last week to see that automakers are aggressively laying out multiple paths to get to the fuel economy goals of the U.S., Europe and Japan. Electric vehicles, plug-in hybrids, hybrids, diesels and advanced gasoline engines (as well as other technologies) point to a diverse future.
Ford is making a concerted push towards electrification, a key part of its strategy to boost fuel economy across its lineup. The Ford Fusion Energi, which Clean Fleet Report recently had the opportunity to sample for a brief test drive, is the centerpiece of a five-vehicle electrified fleet.
While many recent headlines paint a grim picture of electric vehicle sales and the market future for those vehicles, in reality consumer acceptance of the new vehicles has been stronger than hybrids and can be expected to grow in the future.
Clean Edge, Inc., in its Clean Energy Trends 2013 report, cites the trend to microhybrids as one of the more positive and lasting movements in the transportation sector. While much attention is focused on electric vehicles and plug-in hybrids, the group sees microhybrids, also known as start-stop, idle-stop-go, idle elimination, mild hybrid or other names, as contributing more to increased fuel efficiency than any other technology.
The technology has been on the market for more than a decade and at least 40 percent of the new cars in Europe and Japan already use it, but it’s on its way to the U.S. as well. The attraction for the auto industry is that this is a relatively cheap technology that delivers tangible fuel economy improvements and helps them along the way to the goal of 54.5 mpg by 2025.