Interview: “Kia is not what you know”
I like to start with Kia is not what you know. For 25 years we were talking about Kia being America’s best value. It isn’t that we still are not a value, but now it is to say we offer more.
Kia marketing
Super Bowl Surprise: 2025 Kia Squares
The Kia Squares promotion was pretty straight-forward, where someone was opting-in to be part of the contest to possibly win one of four cars.